Outlier intelligence for YouTube & Instagram

Find the videos
that broke the
algorithm.

Paste any channel or Instagram account. Viralyst flags every video that outran its creator's own average, explains why it won, and writes your version.

50
videos per scan
< 2 min
to a script
1 free
scan to try
viralyst.co/dashboard
@alexhormozi
Scan →
Found 12 outliers from 50 videosClick any to analyze →
▶
Why 99% of People Will Never Be Rich
12.1M views⚡ 4.2K/hrPersonal Story
18.4x
▶
The $100M Offer Nobody Talks About
8.8M views⚡ 1.8K/hrExpose/Reveal
11.2x
▶
I Tried Cold Outreach for 30 Days
5.3M views⚡ 890/hrExperiment
7.6x
Works in every niche
AI & Tech✦Finance✦Fitness✦Education✦Cooking✦Business✦Gaming✦Beauty✦Real Estate✦Productivity✦Self-Help✦Travel✦
Live demo — no sign-up required

Try it right now

Paste any YouTube channel handle and see its top 3 outlier videos instantly.

Most videos are noise.
A few are signal.

Roughly 0.35% of uploads beat their channel's own average by 5× or more. Those are ideas the audience already voted for. Viralyst finds them so you don't scroll for hours.

The product

Reverse-engineer why it worked.

Scan, decode, script and track. Every tool is built around one question: what is the audience already rewarding?

01
Scanning @channel3 outliers found
18.4xI Tried Every AI Tool So You Don't Have To2.1M
11.2xThe Reason Most People Never Get Rich4.8M
7.6x10 Minutes to Learn Anything Faster890K

Find outlier videos instantly

Every video scored vs the channel median. See exactly which ones the algorithm pushed — and by how much.

02
OPENING HOOK
"What if I told you the algorithm already knows your next viral video"
Format
Story
Emotion
Curiosity
HOOKS TO STEAL
The algorithm is hiding something from you...
Most creators get this wrong on day 1

AI breaks down why it worked

Hook, emotion trigger, title pattern, and 3 ready-to-adapt angles — generated in seconds from the actual transcript.

03
Scanning @viralcreators3 outliers found
12.8x▶ 2.4M
6.3x▶ 1.1M
3.9x▶ 640K
AI is watching the 12.8x reel — decoding hook & pacing…

Instagram Reels intelligence

Scan any public Instagram account for viral reel outliers. Our AI actually watches the video — visuals, audio, pacing — and decodes the hook, then writes short-form scripts built for the first 3 seconds.

04
Your Watchlist
M
MrBeast
New outlier · 12.4x
YT
A
Alex Hormozi
4.1M subscribers
YT
M
MKBHD
19M subscribers
YT
+ Add channel

Track competitor channels

Add up to 10 channels. Get a daily email every morning with their newest outlier videos before you start filming.

05
FULL SCRIPT
"Why Most Creators Never Go Viral (And the Fix)"
HOOK (0–15s)
"You're not posting bad content. The algorithm just can't find it yet..."
02
Setup · ~1 min
The problem every creator faces
03
Main Value · ~3 min
The outlier score framework
04
CTA · ~30s
Subscribe for weekly breakdowns

Generate full, ready-to-film scripts

Turn any viral analysis into a complete word-for-word script — modeled on what already worked: hook (0–15s), sections with timing, CTA, B-roll ideas, and thumbnail concept.

06
Client workspaces3 clients
F
FitCoach Media
Fitness & wellness
8 tracked
S
SaaS Studio
B2B software
12 tracked
F
Finance Creators
Personal finance
6 tracked

Agency client workspaces

Manage multiple creators from one account. Give each client their own workspace, niche watchlists, and personalized scripts — so research for a fitness brand never bleeds into a SaaS client. Built for agencies and freelancers.

Analyzing reel
0:01HookPattern interrupt in frame 1
0:04On-screen textPromise stated in 6 words
0:08PacingA cut every 1.3s
0:12RetentionPayoff lands before the drop-off
Instagram Reels

It watches the reel, not just the caption.

Viralyst finds the Reels that out-played an account's median, then has AI watch the video itself: the first-second hook, pacing, on-screen text and the moment people stop scrolling.

How it works

From a handle to a script in two minutes.

Step 01

Paste any channel or niche

Drop in a YouTube handle like @mkbhd or a niche keyword like "AI productivity". No account connection needed.

@mkbhdScan
Step 02

See every outlier ranked by score

We scan the last 50–200 videos and score each one against the channel median. Videos with 5x+ scores are your gold.

Step 03

Understand exactly why it worked

Click any video. The AI reads the transcript and extracts the hook, emotion, title pattern, and 3 content angles for your channel.

Hook · first 3 secondsEmotion triggerTitle pattern3 angles for you
Step 04

Film your version tomorrow

Generate a full, proven-to-work script adapted to your niche in one click. Go from research to ready-to-film in under 2 minutes.

Your script
Hook
Setup
Payoff
Built in public

No hype. Just data you can check.

We're new, so instead of stock testimonials, here's exactly how the scores work and how your data is handled.

Transparent scoring

Every outlier score is a video's views divided by that channel's own median. No black box — you can verify the math on any channel yourself.

Your data stays yours

Your scripts, niche profile, and saved analyses are private to your account. We never sell your data or train on your ideas.

No lock-in

The free tier needs no card. Cancel any time in one click, and export your outliers to CSV whenever you want.

Claude AIYouTube Data APIReels video analysisSecure global paymentsPrivacy-firstCancel anytime
Pricing

Pay for signal, not seats.

Cancel anytime. Pay from any country, in your currency.

Free
$0
  • 10 scans per month
  • Channel scan (50 videos)
  • Outlier score + views/hr metric
  • 1 Instagram scan per month
  • 1 AI analysis per month (YouTube or Reels)
  • Upgrade prompt inside analysis
Start Free
CreatorMost popular
$19/mo
  • Unlimited YouTube scans
  • Niche-wide scanning
  • Instagram Reels scanning (15/mo)
  • YouTube AI analysis (100/mo)
  • AI watches reels — video analysis (30/mo)
  • Claude MCP integration — scan from Claude
  • Full script generator (long + short form)
  • Competitor watchlists (10 channels)
  • Daily outlier email digest
  • Save & organize analyses
  • Shorts outlier detection
  • Export to CSV
Agency
$49/mo
  • Everything in Creator
  • Multi-client workspaces
  • 100 Instagram scans/month
  • YouTube AI analysis (300/mo)
  • Reel video analysis (150/mo)
  • 5 team seats
  • 50 watchlist channels (multi-niche)
  • Bulk channel analysis
  • Priority support
FAQ

Questions, answered.

What is an outlier score?+

An outlier score measures how much a video outperformed a channel's average. A 5x score means that video got 5× the channel's median views — meaning the algorithm pushed it hard. Higher scores = stronger signal.

Do I need to connect my YouTube account?+

No. Viralyst analyzes any public YouTube channel without you connecting anything. Just paste a handle like @mkbhd and we do the rest.

What's the difference between Free and Creator?+

Free gives you 10 scans/month, one Instagram scan, one AI analysis, and basic outlier detection. Creator unlocks unlimited YouTube scans, 15 Instagram scans/month, 100 YouTube AI analyses and 30 reel video analyses a month, script generation, niche-wide scanning, and the competitor watchlist.

How does the AI analysis work?+

When you click Analyze on an outlier video, we fetch the video's transcript and run it through Claude AI. It extracts the opening hook, emotion trigger, title pattern, and generates 3 hooks and 3 content angles tailored to your niche.

Does Viralyst work for Instagram Reels?+

Yes. Free accounts get one Instagram scan to try it; Creator includes 15 scans a month and Agency 100. Reels are scored against the account's own median plays, and our AI actually watches outlier reels (visuals, audio, pacing) to decode the hook and format, then writes short-form scripts adapted to your niche. Because that means running the actual video through a model, reel analyses are metered separately from YouTube ones — 30 a month on Creator, 150 on Agency.

Can I cancel anytime?+

Yes. No contracts, no lock-in. Cancel from your account settings and you keep access until the end of your billing period.

Watch the walkthrough

Your next video is already out there.

Channel scan, AI breakdown and a ready-to-film script, in under two minutes.

Try it free →

Stop guessing.
Start finding.

Scan your first channel free →No card needed. Takes 30 seconds.